writing content readers can scan - blue eyeI was reading a post about how to maximize the value of your blog with content that addresses your readers’ problems with possible solutions and I started thinking about what else bloggers can do with their content in order to make the experience for their readers even better.

One way bloggers can do this is to write content how your readers want to read it.

With such a focus on writing content that addresses your readers’ needs, it’s all too easy to forget that readers’ have the short attention spans when reading content online.

So how can we write content how readers want it? Read the rest of this entry »

Previously, in Part One of What Bloggers Can Learn From Storytellers, we explored both the effects of storytelling over time and the themes and patterns that emerged as key points throughout otherwise unrelated stories, genres, and storytellers themselves.

More specifically, we explored how a beginning, middle, and end were crucial to storytelling regardless of the medium.

We arrived at an idea that maybe bloggers could also make use of a beginning, middle, and end when writing posts — after all, it’s all about the reader so the better their experience, the more likely they’ll be happy.

Now, I’d like to look at another reoccurring element in storytelling. Read the rest of this entry »

As one of the oldest forms of expression and recreation, storytelling dates far beyond our vision of time. Though we don’t know exactly when people started telling stories, we do know that the stories were often told orally with the aid of gestures, rock art, and reenactments.

We also know that certain themes and patterns have appeared throughout vastly different stories — those stories being in completely different genres and written by writers with no connection at all. In fact, these patterns most likely came to fruition over a long period of time. Read the rest of this entry »

The animal kingdom doesn’t have much of a survival rate — if you happen to leap from the jaws of one predator in one piece, chances are you’ll land in another’s.

The blogger kingdom is no different — if a blogger happens to survive the impatient reader successfully, chances are they’ll be gobbled up and forgotten about by the next one faster than the Walrus gobbled up all those Oysters in Alice in Wonderland.

I’d like to explore a few ways bloggers can attract and keep the attention of readers, thereby avoiding the whole being gobbled up like those poor little oysters. Read the rest of this entry »

The word “unique” has become commonly accepted by the blogging community as a word to describe whether or not a post is duplicate content — today I was reading through my google reader and started wondering about the past, present, and future of blogging, as well as the patterns of information consumption blog readers tend to fall into.

But most of all, I kept asking myself one question … Read the rest of this entry »

One challenge every blogger faces — regardless of style or type of blog — is to create unique content their readers will enjoy.

And while there’s no secret trick to coming up with this content, there is something every blogger should remember, because it’s the root of why blogging became so popular and because it’s something that often triggers inspiration more than anything else — especially for personal bloggers. Read the rest of this entry »

Because the majority of content about blogging on the web relates to those aspiring to make money from their blog, I wanted to explore a topic that the base community of blogging will find interesting — personal blogging.

More specifically, how bloggers with personal blogs can create the content their readers want. Read the rest of this entry »

This can often become a heated issue in the blogging realm — because like most things, it really just comes down to personal preference and style.

The question of whether to post more often or less often is one every blogger faces at some point of another, so I thought it would be beneficial to take a look at a few approaches and the benefits and drawbacks they include. Read the rest of this entry »

I’ve been blogging for a few years now, but it seams no matter how much momentum I build during the process of launching a new blog, the first post never fails to stop me in my tracks and bring the whole process to a halt.

So, what is it about the first blog post that’s so hard? Read the rest of this entry »